Marketing in Riyadh — paid search and social, measured to the customer

At a glance

• Large demand. 27,100 school searches, 22,200 hospital searches and 22,200 restaurant searches a month.
• Mostly cheap clicks. Under a dollar for hospitals, schools, restaurants and salons.
• Legal is expensive. A law office click costs $4.47, the priciest in our Riyadh data.
• Customers search in Arabic. Every Riyadh customer search we measured is Arabic.

What people in Riyadh search for

What people in Riyadh type into Google in a month, and what a click costs.

Search figures: Semrush, Saudi Arabia database, September 2026. Estimates — the ordering is reliable, the absolute figures approximate. Tracking figures: our own measurement of 31 advertisers in Qatar.

• Healthcare: hospitals 22,200 a month and clinics 1,600, at 42 and 70 cents. Dental clinics cost $1.77.
• Education: schools 27,100 a month, the largest single figure we found in Riyadh.
• B2B: law offices 720 a month at $4.47. Contractor searches run 22,200 a month nationally.
• Consumer brands: restaurants 22,200, salons 1,600 and furniture 720, all under 45 cents a click.

Where Riyadh accounts lose money

1. Translated Arabic. The capital types in everyday spellings. A translated list misses them.
2. Expensive legal clicks counted as form fills. At $4.47 a click, the account has to learn which enquiries became clients.
3. Long decisions, short windows. School admissions take months, and Google Ads credits a click for at most 90 days. The campaign has to count an earlier step, such as a booked visit.

Our plan for a Riyadh account

Planning for Riyadh

• Ramadan, Hajj season, National Day and the November sales all shift demand. We plan them weeks ahead.
• The weekend is Friday and Saturday.

Common questions