Gulf LEAD GEN
العربية

Insights

What we have actually found running paid media.

Notes from inside accounts rather than from a blog calendar. Bidding strategy, Performance Max, first-party data, and the tests that changed our minds.

Insight · Paid searchValue-based bidding raised our value per lead. It also cost us volume.Google recommends Maximise Conversion Value for lead generation, particularly to mid-market and large advertisers. That recommendation is often right. It is not always right, and the failure mode is expensive. · 8 min read → Insight · Paid searchPerformance Max beat branded search on CPA. That is not what the playbooks say.Two platform changes gave advertisers more control over Performance Max. In accounts our team has scaled since, roughly 40% of Google Ads-attributed revenue came through it. Here is what changed, and the incrementality result that surprised us. · 6 min read → Insight · Data strategyYour first-party data is not an input to the campaign. It is the campaign.Consent mode and privacy regulation have steadily reduced what the ad platforms can observe on their own. That moved the job of steering the algorithm onto the advertiser. Many advertisers are still relying on whatever the platform can see unaided. · 7 min read → Insight · MeasurementYour dashboard can tell you a channel converted. It cannot tell you whether the sale would have happened anyway.Attribution and incrementality answer different questions. One describes which touchpoint a platform credits. The other tests whether spend caused the outcome, or whether the outcome was coming regardless. Two methods do this properly, and they are not interchangeable. · 9 min read → Insight · MethodHow we measured 31 advertisers in QatarSeveral pages on this site quote one small study: 31 Qatar businesses running paid ads, and how many of them could connect a click to a customer. This is how we ran it, and what it can and cannot tell you. · 3 min read →

Expertise from

ADT — brand our team has run paid acquisition for
Firstsource — brand our team has run paid acquisition for
Joblogic — brand our team has run paid acquisition for
Qatar Airways — brand our team has run paid acquisition for
Yell — brand our team has run paid acquisition for
ADT — brand our team has run paid acquisition for
Firstsource — brand our team has run paid acquisition for
Joblogic — brand our team has run paid acquisition for
Qatar Airways — brand our team has run paid acquisition for
Yell — brand our team has run paid acquisition for
ADT — brand our team has run paid acquisition for
Firstsource — brand our team has run paid acquisition for
Joblogic — brand our team has run paid acquisition for
Qatar Airways — brand our team has run paid acquisition for
Yell — brand our team has run paid acquisition for
ADT — brand our team has run paid acquisition for
Firstsource — brand our team has run paid acquisition for
Joblogic — brand our team has run paid acquisition for
Qatar Airways — brand our team has run paid acquisition for
Yell — brand our team has run paid acquisition for

Where we spend

Google Ads — platform we manage campaigns on
LinkedIn Ads — platform we manage campaigns on
Meta Ads — platform we manage campaigns on
TikTok Ads — platform we manage campaigns on
Snapchat Ads — platform we manage campaigns on
Google Ads — platform we manage campaigns on
LinkedIn Ads — platform we manage campaigns on
Meta Ads — platform we manage campaigns on
TikTok Ads — platform we manage campaigns on
Snapchat Ads — platform we manage campaigns on
Google Ads — platform we manage campaigns on
LinkedIn Ads — platform we manage campaigns on
Meta Ads — platform we manage campaigns on
TikTok Ads — platform we manage campaigns on
Snapchat Ads — platform we manage campaigns on
Google Ads — platform we manage campaigns on
LinkedIn Ads — platform we manage campaigns on
Meta Ads — platform we manage campaigns on
TikTok Ads — platform we manage campaigns on
Snapchat Ads — platform we manage campaigns on

Get started

Book a free 30‑minute consultation

Tell us what you sell and who buys it. We’ll tell you whether paid acquisition is actually the right channel.

We usually respond within one business day.

Based in

Doha, Qatar

Markets served

Qatar, UAE, Saudi Arabia, Bahrain, Kuwait, Oman

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