Marketing automation that still asks before it spends

What it actually does

Most marketing software gives you one piece — a CRM, or a landing page builder, or a reporting dashboard — and leaves the joins to you. The joins are where the money leaks.

It runs on your own machine, on localhost, and the data stays there. Personal details are hashed before anything is sent to an ad platform.

Connecting your Google and Meta accounts

The app is called Growth OS by Gulf Lead Gen. You connect it to advertising and analytics accounts you already own. Each connection is granted on Google's or Meta's own sign-in screen, and you can withdraw it at any time without asking us.

Growth OS's use and transfer of information received from Google APIs adheres to the Google API Services User Data Policy, including the Limited Use requirements. We do not sell this data, we do not use it for advertising, and we do not use it to train AI models. What each account is read for, where it is stored, and how to remove access are set out in the privacy policy; the commercial terms are in the terms.

Sign in to Growth OS Privacy policy

What runs on its own, and what waits for you

The split is deliberate, and it is enforced in code rather than in a setting you can forget. The command line has no approve command at all: only the dashboard can approve, and a monthly cap blocks any approval that would push projected spend past it.

Until you press Go live, the whole system is in dry-run: approved actions are simulated and the exact request that would have been sent is shown under Activity. That is also how we demonstrate it.

The dashboard

One screen for the things an owner actually decides on: what came in, what it cost, and what is waiting to be approved. Arabic by default with an English toggle, and Western digits in both.

Every approval arrives with the number that matters attached: what it would cost this month, and how close that is to the cap you set.

The part that changes what the platforms optimise for

Google and Meta can only see what reaches them. Left alone, they see form fills and WhatsApp taps — and they will happily buy more of whichever is cheapest, whether or not those people ever booked.

Growth OS closes that loop. The site captures the click ID from every ad platform into the booking form. The CRM knows who booked and who turned up. When you move a lead to Booked or Attended, that outcome is sent back:

Emails and phone numbers are sent only as hashes, and one event is sent per lead and stage, so moving a lead back and forth does not resend it. If a platform is switched on but not connected yet, its conversions queue and send once it is.

Who it is for

One business, one industry, one market. It is built around a single owner making decisions quickly — not a marketing department with its own process.

It suits a clinic, a school, a law firm, a salon, a property agency or a service business that sells through enquiries: something with a real booking step, where the difference between an enquiry and a customer is worth measuring. If you do not take bookings or enquiries, this is the wrong tool and we will say so.

We run it for clients as a managed service, and we license it to businesses that would rather run it themselves. Either way the accounts stay in your name.

Common questions