Lead Generation in Doha

Key points

• Many enquiries never touch a form. In Doha, customers call and message. If those are not counted, the best campaigns look like the worst.
• Most WhatsApp links lose the lead's source. Of 17 Qatar advertisers we measured with a WhatsApp link, only 4 said which ad the chat came from.
• The market is small. Qatar has about three million people, so precision matters more than extra budget.
• We are here. You can meet us, in Arabic or English.

What makes lead generation in Doha different

Three things change how campaigns work here.

1. Calls and WhatsApp. Many Doha businesses receive a large share of enquiries by phone or WhatsApp. An account judged only on forms moves budget away from the campaigns that make the phone ring.
2. A small market. Search demand has a ceiling. Past a point, more budget buys worse traffic, and the same people see your ads again and again.
3. The calendar. The weekend is Friday and Saturday, and Ramadan shifts when people search and buy.

What we found on Qatar advertisers

From our measurement of 31 businesses advertising in Qatar.

• 9 of 31 had no tap-to-call number on the page. On a phone, after a paid click, the visitor had to copy the number and dial by hand.
• 13 of 17 WhatsApp links opened a chat with nothing to say which ad or service it came from.
• 6 of 31 had no tracking of any kind.

Fixing call and WhatsApp tracking is unglamorous setup work. On a Doha account it often changes which campaigns look like the winners, so it is the first thing we check. Here is how we measured these sites.

Measured on form fills alone, the campaign generating your phone calls looks like the one to cut.

A measurement gap we check first on Doha accounts

What we run for Doha businesses

Sectors that suit this model in Doha

Our model suits businesses where one extra customer is worth a great deal:

• Real estate: developers, brokerages and property investment
• Professional services: legal, accounting, consulting, corporate services and recruitment
• Private healthcare: clinics, dental and specialist practices
• Education: private schools, universities and professional training
• B2B and technology: software, IT and managed services

If each customer is worth little, this model usually does not pay, and we will say so.

Working with a team in Doha

• Meet in person. Business here is often done face to face, and we are in the same city.
• Two languages. Campaigns and pages written in Arabic and English by people who speak both.
• Plain reporting. A monthly conversation about customers, not a PDF of impressions.

Common questions